Marketing Research


Marketing research is a vital business function necessary to get answers to important business questions before investing resources to create new products or services. The strategies and tactics of marketing research focus on customer needs, and the development and maintenance of value for both the customer and company. The desired result is the establishment of satisfying relationships and ultimately long term customer loyalty.

Inteletix offers a full suite of marketing services, including the ability to identify and obtain just the right exploratory and secondary data to address your challenges. Since our core strength lies with research and analytics, our talented partners provide the experienced field resources to collect primary research data necessary for some projects.

Inteletix will help you clearly define the challenge and shape goals to address it. Subsequently, we will design a plan to collect the appropriate data (methodology for sampling, collection, and analysis) within an acceptable timeframe and budget. After execution of the plan, the results will be presented in a meaningful way for ease of interpretation and action.

Below are just some of the projects and tasks with which we can help you:

  • Ad Tracking
  • Advertising Research
  • Brand Awareness
  • Brand Equity
  • Brand Name Testing
  • Buyer Decision Processes
  • Commercial Eye Tracking
  • Concept Testing
  • Conjoint
  • Competitor Analysis
  • Copy Testing
  • Customer Loyalty
  • Customer Satisfaction
  • Distribution Channel Audits
  • Ethnographic Studies
  • Experimental Techniques
  • Focus Groups
  • Internet Strategic Intelligence
  • Lifetime Value
  • Marketing Effectiveness and Analytics
  • Mystery Shopping
  • Online Panel
  • Positioning Research
  • Price Elasticity Testing
  • Sales Forecasting
  • Sampling
  • Segmentation Research
  • Store Audit
  • Surveys
  • Test Marketing
  • Viral Marketing Research

learn more